![]() ![]() “I make my work about this kind of sadly foolish farce. “What a ridiculous clusterfuck of totally uncool jokers,” Kruger wrote. It also gave me the tools to analyze the many inconsequential imbroglios that would follow. Kruger’s response was a blank email with a Microsoft Word document attached, file name “fools.doc.” What fools.doc contained gave me the words to understand the Supreme v. Thank god I didn’t, because Foster Kamer, an editor for Complex at the time, had the good sense to ask Kruger (the Ur-bitch?) for a comment. The whole thing made me want to look away. Supreme tolerated Supreme Bitch until they tried to trademark “Supreme Bitch,” at which point Supreme sued the makers of* Supreme Bitch for $10 million for stealing the logo Supreme stole from another woman. But the outcome was one of the sickest burns since “virgin who can’t drive,” so bear with me.Ī rival clothing company run by young women was selling hypebeast parody items, beanies that said “Supreme Bitch” and the like. The circumstances of this event involve in-group drama that is tedious to recount - an ouroboros of cringe. In May of 2013 - decades after Supreme started slinging T-shirts with a bootleg Kruger logo - Kruger made her opinion of Supreme known. ![]() The white Futura on a red box logo is “inspired” by 72-year-old artist Barbara Kruger, who uses an identical text treatment to collage anti-capitalist, anti-authoritarian maxims over 1950s advertising-style black-and-white photographs. But intellectual property theft is in its DNA. These days, Supreme doesn’t steal, it collaborates. So did other entities whose logos Supreme used on hoodies and jackets, such as the NHL and the NCAA. In 2000, Louis Vuitton sent Supreme a cease-and-desist letter when their trademark showed up on skateboards. Important historical context: Before Supreme partnered with Louis Vuitton, it ripped them off. The story involves the cult skatewear line Supreme, in the years before it was fashion-relevant, back when it was just an expensive hobby for rich teens and cool dads. The best insult I’ve ever heard came out of one of the most trivial news stories I’ve ever followed.
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